The importance of proper business planning

Whether you are a new entrepreneur or a seasoned expert, a business plan can be an important roadmap for even the smallest business idea.


Plan, Plan, Plan!

A business plan is a written document that includes your concept, plans for making it work and projected revenue, typically for the next three to five years ahead. A business plan allows you to think more clearly about what you are doing and where you are going.

Writing a business plan is useful for several reasons. If you need to raise capital, a thorough business plan can convince potential investors to support your business idea. A business plan also helps you to define what you are offering and set your goals. As the business grows and evolves, goals might change but having them on paper can help you to track, manage and measure against them as you go.

Logistically, the business plan includes details of the day-to-day operations of your business, including pricing, staffing, company policies, managing risks, marketing plans and customer communications. It will make you look closely at projected expenses and revenue forecasts and help you take a top-level view of whether your proposed business is financially viable – an important first step. Once the business opens, having this information clearly laid out will help you stick to your budget and might prepare you for any potential problems that may arise.

The research that goes into making a business plan also prepares you for success. A good business plan looks into the future, at least a few years, and anticipates different scenarios including competition and other external factors that could affect your business.

Where to Turn for Advice

Ignite Bermuda, was created specifically for local innovators and start-ups with the drive and commitment to grow and scale their business. They have teamed up with Entrepreneurial Spark to bring a truly global accelerator model to the ambitious entrepreneurs of Bermuda. By putting the entrepreneur at the heart of everything they do, Ignite Bermuda are building a community of entrepreneurs looking to make an impact on the island and around the world. Argus is a proud sponsor of the Ignite Bermuda, you can learn more about their programme visit


The Bermuda Economic Development Corporation is a great resource for getting advice on how to start a small business. Their experienced professionals offer assistance from the most initial phases, including developing a business plan, through the launch of your business, including relevant Government regulations and help with accounting, bookkeeping, staffing and marketing strategies. To learn more about the Bermuda Economic Development Corporation, visit

Other local resources include:


John Doherty is a Chartered Property and Casualty Underwriter and holds an Associate in Risk Management, an Associate in Reinsurance and several certificates and diplomas in general insurance.

DISCLAIMER: The content in this article is for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis or treatment.